2026 National Advertising Conference to focus on Repositioning Marketing Communications for Next Frontier

“Repositioning Marketing Communications for the Next Frontier” would form the central theme of conversations at the 2926 edition of the National Advertising Conference (NAC) which will expectedly hold in Abuja, Federal Capital Territory between November 11th to 13tb 2026. ,
The Conference which is the flagship gathering of the industry stakeholder will bring together in convergence leading professionals across the Marketing Communications value chain, including advertisers, agencies, media owners, regulators, technology innovators and business leaders to examine the trends, disruptions and opportunities shaping the future of the industry .
As the Marketing Communications landscape continues to evolve amid economic pressures, rapid digital transformation, artificial intelligence and changing consumer behaviour, this year’s conference will serve as a strategic platform for meaningful dialogue, though leadership and industry wide collaboration aimed at driving sustainable growth and innovation.
The 2026 edition of NAC will feature insightful keynote sessions, high level paper discussions, industry papers and exhibitions centered on critical themes, including :
– Is the industry ready for the Next Frontier?
– Rethinking Marketing communications : The CMO’s perspective
– Is the Agency sector ready for the next Frontiers?
– The future Broadcast media in Nigeria : Audience Measurement Systems
– Regulations in the next Frontier: Regulating Digital Marketing in Nigeria
– The Nigerian Creative Economy : The Place of the Advertising Industry
– The Future of Awards in the Marketing Communications Industry.
In addition to thought provoking sessions, the Conference will feature exhibition booths and Interactive displays showcasing innovation, Creativity and Emerging solutions from across Nigeria’s Advertising and Communications Industry.
This year’s conference will host an impressive line up of distinguished speakers and industry leaders, including but not limited to :
– .Mohammed Idris, Minister for Information and National Orientation
– Hannatu Musa Musawa, Honourable Minister for Arts, Culture , Tourism and the Creative Economy
– Olu Akanmu, former CEO of Opay and Executive in Residence, Lagos Business School
– Idemudia Dima Okojie, Marketing Director, West Africa, Mastercard
– Patrick Gomes, COO, FMEIL
– Tony Agenmomen, CEO, OE&E Consult
– Obi Asika, DG, National Council for Arts and Culture
Alongside other influential voters shaping the future of Marketing Communications in Nigeria and beyond.
Industry stakeholders, practitioners and interested participants are encouraged to register early and stay updated via the official conference website www.nationalad ertisingconference.com.
The 2026 National Advertising Conference al so presents a unique opportunity for brands, Corporate Organizations, agencies and Solution Providers to connect directly With key decision makers and industry leaders thorough Sponsorships and exhibition partnerships. Sponsors will benefit from premium brand visibility, thought leadership positioning, and direct engagement with Nigeria’s foremost Marketing communications professionals. Organizations interested in partnering with NAC 2026 as Sponsors or exhibitors are encouraged to secure participation early to maximize visibility and impact.